When it comes to carving a niche on social media, Emirati women are paving their own way.

Emirates Woman is always proud to champion these incredible individuals and here’s why you should, too.

Fatma Almheiri

Emirates Woman Tiffany April Issue

Fatma Almheiri, our cover star for April’s – The Integrity Issue, is constantly inspiring women in this region. With a keen passion for sartorial pieces, Almheiri started her own fashion label, Venus The Label, which converts tarot card prints into wearable pieces. As well as being a proud founder and creative director, she is also the communications manager of Museum of the Future. Managing multiple roles, she is an inspiration for generations to come.

Nouf Al Tamimi

Known for her elevated fashion choices, Nouf Al Tamimi has amassed a loyal fan base as she elegantly brings a minimal aesthetic to life. With admirable elegance, she has worked with some of the biggest names in the industry such as Dior, Shopbop, Prada, Loewe and more.

Mthayel Al Ali

This Emirati influencer is known for sharing her social media passion with the world. By adding to the UAE’s cultural scene, she’s now built an agency that was born to enhance brands’ social media channels. Having broken the shackles of blogging, which was considered a taboo at her time, she has undeniably made an impact in this area.

You can follow her here.

Fatma Almulla

Fatma Almulla is known to wear many hats. From being the founder of non-profit organization Shaghaf to being a teaching assistant at the University College London (UCL), she believes nothing is impossible and has proved the same. Her humanitarian initiative was born to help world refugees and promote awareness about their situation.

Wdeema Jay


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By sharing her daily dose of fashion inspiration, Wdeema is known for her sophisticated feed. She founded contemporary abaya brand M.Designs that’s become known for its contemporary silhouettes and free-flowing designs.

Asma Al Matrooshi


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Founder of luxury clothing brand Epiphany, Asma Al Matrooshi is known for designing the first-ever coloured abayas in the region, breaking down barriers and stereotypes surrounding local fashion.

Asma Al Qassim


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Based between Australia and Dubai, Asma Al Qassim has been part of several campaigns for brands such as Ounass, Sephora, Bvlgari and more. Her refreshing feed is indeed pleasing to the eyes and she’s constantly inspiring her fans on what to wear next.

Manaal Al Hammadi

By creating a niche in her line of work, Manaal Al Hammadi has become synonymous with infusing minimalism in the fashion industry. By integrating abaya construction with a modern flair, her Instagram feed is full of inspiration on a timeless approach to modest wear dressing.

Hala Al Gergawi

This successful entrepreneur is a true example of an inspiring Emirati woman. Known for her entrepreneurial skills, she founded Tea Before Noon, a premium lifestyle consultancy that delivers unique experiences for the local community and luxury brands. She has a strong reputation for championing talent in the Middle East.

Latifa Al Shamsi

As one of the first Emirati fashion and lifestyle bloggers in the UAE, Latifah Al Shamsi has worked with some reputable brands in the fashion industry. After receiving recognition from several brands, she launched her own events company, The Lounge, which provides a platform for local and regional designers to showcase their collections.

Nayla Al Khaja

By constantly pushing herself and being a role model for many, Nayla Al Khajia is the first female writer, director and producer in the UAE. She’s known to express her story across various media formats, inspiring many to do the same, in the film-making industry. “I hope the women of the UAE find the passion they are looking for professionally and personally,” she said in an interview with Emirates Woman.

Sarah Alagroobi

Multidisciplinary artist Sarah Alagroobi never shies away from tackling issues head-on, in particular exploring notions of culture and identity of both Arab and Western contexts through colonial discourse.

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Images: Instagram/Supplied