It’s only March yet 2026 is proving to be a fast-paced year – and there’s a lot to catch up on in the beauty world.

This month comes with a new season, especially with the arrival of Eid, which calls for a bit of reinvention and adopt a new beauty attitude.

Here, Emirates Woman rounds up all the exciting newness worth talking about, from ultra-luxe beauty powerhouses to brands founded by young beauty entrepreneurs, the likes of Phlur, Simihaze Beauty, Asteri, and Dua by AB.

No time to waste – scroll through the gallery below to discover the hero buys you need to add to cart, stat:

1/10

Asteri Eyedeology 3-in-1 Shadow Liner in Grape Dhs107

If you prefer products that multitask, Asteri’s Eyedeology 3-in-1 eyeliner pencil shapes, defines, and smudges into shadow with intuitive control. The innovative formulation helps manage oil and grip pigment in heat, a subtle but useful detail for long days.

2/10

Chanel Les 4 Ombres Eyeshadow Palette in Denim Dream Dhs395

Denim Dream from Chanel’s Denim makeup collection makes switching up a look as easy as slipping on pair of jeans. The eyeshadow palette includes shades like a satiny baby blue, a shimmery anthracite, matte dusty pink, and a pearly platinum that delivers a balance of creativity for when the mood strikes and everyday wearability.

3/10

Dua by AB Balancing Cream Cleanser, 125ml Dhs165

The Balancing Cream Cleanser from Dua by AB transitions from a gentle cream to a soft foam that lifts makeup and daily buildup without over-stripping, which means the finish still feels calm on the skin. Built around a patented skincare technology with a less costly price, it competes with more expensive era-friendly cleansers that make similar claims.

4/10

Hermès Plein Air Foundation Dhs591

Hermès Beauty takes a pared-back approach with Plein Air. Designed by Gregoris Pyrpylis, the formula feels closer to skin than traditional buildable foundations. It leans sheer, but refines redness, and the buttery texture lends an easy finger application means you spend less time layering and more time wearing.

5/10

Hourglass Illusion Luminous Glow Foundation SPF 30 Dhs230

The Illusion foundation from Hourglass Cosmetics pairs skincare benefits with makeup performance, which results in skin that looks even and hydrated with shimmer that grips. It includes SPF 30 with broad-spectrum protection, which lets you skip a separate sunscreen step.

6/10

Huda Beauty Easy Bake Loose Baking & Setting Powder in Matcha Milk Cake Dhs185

The Internet's holy grail product now comes in a hard-to-resist matcha green shade that promises to neutralizes redness and brightens skin on application.

7/10

Phlur Matcha Hair & Body Fragrance Mist Dhs143

Take your matcha obsession to the next level with this new release from Phlur. This scent balances the sweetness with macadamia milk and vanilla at the forefront and is counterweighted with matcha, black tea, and citrus top notes for a refreshing lift and avoid saccharine heaviness.

8/10

Simihaze Beauty Hydra Melt Dewy Skin Balm Dhs115

Hydra Melt from Simihaze Beauty is a dewy balm enriched with cacao seed butter, phytosqualane, and a Hydra-Sphere Complex that softly hydrates and revitalises the skin without shimmer. The slim, built-in snap compact makes reapplications feel less fussy. Just tap and blend on dry spots for a soothing boost.

9/10

Sisley Black Rose Concentrate Radiant Youth Serum Dhs1,175

The new Black Rose Concentrate Radiant Youth Serum from Sisley Paris reads like a reset button for tired skin, especially on days when the complexion looks flat. This lightweight serum, formulated with a black rose complex, helps maintain that glow and hydrated look on the skin, no matter what you layer on top.

10/10

Scoop Whole Beauty Mudcake Mascara Compact Dhs104

Australia’s sustainable beauty brand Scoop Whole Beauty launches in Dubai. Our hero buy? The Mudcake Mascara Compact, a refillable mineral formula designed for mascara, eyeliner, and brow definition.

March’s – The Youthquake Issue – Download Now

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Images: Instagram @dualipa