This label’s co-founder had no idea the duchess-to-be was about to sport a now-sold-out tote on her first official engagement.
First there was the “Kate effect” and now there’s definitely the “Meghan effect”, as one family-founded brand has just discovered.
The Suits actress, who announced her betrothal to Britain’s Prince Harry last week, took a leather bag from luxury accessories label Strathberry on her first official royal engagement on Friday, leading to the piece selling out in a mere 11 minutes.
And the husband-and-wife-owned brand just didn’t see it coming.
“We had no idea Meghan would be wearing the bag in Nottingham,” co-founder and PR director Leeanne Hundleby told EmiratesWoman.com.
“The bag is part of our AW17 collection and we had an idea she knew the brand from Saks Fifth Avenue.”
The mum-of-four also revealed to The Telegraph she sent a selection of the Scottish label’s pieces to Markle, unknowingly just weeks before her engagement to the British throne’s fifth-in-line was announced.
The American actress styled a coat from Canadian brand Mackage with the tri-tone Midi Tote (US$625/Dhs2,295) from Strathberry, the latter of which launched in the UAE earlier this year.
“We were simply thrilled and honoured that Meghan chose to carry a Strathberry bag,” said Hundleby.
“Interest has been coming from all over the world. We have had an influx of orders and sales, and people signing up to follow our social media accounts.”
The brand’s signature Midi Tote is stocked at Harvey Nichols – Dubai and Bloomingdale’s Dubai (although it’s safe to say you won’t be seeing Markle’s colourway for a while, after mass demand).
Hundleby, however, says Strathberry—which launched in 2013—is aiming to restock the variation in the near year (you can sign up online for updates).
“Since the official outing, demand for the bag and other styles has been amazing,” she said, adding that she’d love to see Markle next sport the brand’s East/West bag.
“It is super classy and chic, which would nicely compliment her style,” said Hundleby.
“We were already beginning to take the brand internationally, and we’re hopeful that following this exposure we can make some good steps forward and continue to increase awareness of Strathberry.”
We’re going to be hanging around the shelves of Harvey Nicks this weekend, bag in hand, pretending we’re on a royal walkabout…