This one was for such a good cause
Dubai is no stranger to breaking world records, the emirate is currently home to the world’s tallest building, the tallest residential tower and world’s tallest hotel.
This weekend however, the city broke another world record, thanks to the Road and Transport Authority (RTA). The city entered the record book for the largest awareness campaign in the world.
The RTA campaign was built using Lego Blocks with the slogan “Your life is worth more than a phone call.”
More than 160,000 Lego Blocks were used to create the awareness message in both English and Arabic.
Driving whilst on the phone is as bad as drink driving
Maitha bin Adai, CEO of RTA’s Traffic and Roads Agency said “The underlying objective of this achievement is to send a loud and clear awareness message to motorists cautioning them against the risks of using of using phones while driving. Traffic studies indicate that the probability of traffic accidents where motorists are using mobile phones while driving is four times higher than those not using it.”
“The use of mobile phone during driving is equivalent to driving under the influence of alcohol and drugs. The response of motorists using mobile phone is delayed by 50% compared to the response of drivers not using phones while driving,” Maitha continued.
Here’s to safer roads in Dubai
Images: Getty, supplied
