Brit fashion designer Victoria Beckham has opened her very first store on the fashionable Dover Street, London.
Proving just how far our favourite Spice Girl has come along since her ‘Posh’ days, Victoria Beckham has opened her very first swanky flagship store on one of the coolest streets in London, boasting polished concrete stairs, a signature scent by Diptyque, Feu de Bois candles to be precise, and David Beckham working as the doorman. We wish!
Victoria hired architect, Farshid Moussavi, one of the most successful female architects to transform the space into her dream boutique. The 6,040sq ft shop, located on Dover Street, includes three floors and houses the collections from her eponymous label. These include her Victoria Victoria Beckham, denim, eyewear and accessories lines.
“I love being across from one of my favourite shops in the city,” said Victoria. The store is bang opposite Dover Street Market, and a few doors down from the Arts Club.
On entrance there is a huge, sliding concrete door and the street-facing window has no display, synonymous of her sleek and minimalist ways. With stainless steel counters, zig-zag clothing rails and diamond motif ceilings a la her S/S14 dresses, the design clearly showcases Victoria’s impeccable style. Not only is there a Damien Hirst in the VIP personal shopping area, the cash registers are non-existent and transactions will take place via iPad. Very chic! What’s more, as a mum of four, Victoria made sure the changing rooms are big enough for a child to roam free while mummy tries on outfits. Genius!
“There are a lot of people – the general public – who’ve continued on this journey with me, and I want everybody to feel welcome, whether they’re going to buy something, or whether they just want to come and check out the architecture. And I really wanted people to get a sense of me the minute they walked through the door,” said Victoria.
It seems all is going very well for Victoria, who as well as dominating the fashion industry, is continuing her Girl Power ways – the Joint United Nations Programme on HIV/AIDS (UNAIDS) has recently appointed Victoria as its International Goodwill Ambassador. Speaking of her new role Victoria said: “This is the beginning of an important journey for me. As a woman and a mother I have a responsibility to support other women. I am proud and honoured to be working with UNAIDS in this new role to help to raise resources and awareness to support and empower women and children affected by HIV.”