The founder of Anastasia Beverly Hills will appear at The Dubai Mall to launch her new collection.

It’s thanks to her that we’re able to trick the world into thinking we have lush, full brows.

So we’re pretty excited to hear that Anastasia Soare, also known as the brow guru to the stars, is coming to Dubai for a public appearance.

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The beauty entrepreneur, who founded Anastasia Beverly Hills in 1997, will drop by Sephora in The Dubai Mall this month to celebrate the launch of her line’s new spring collection.


Romanian-born Soare will be at the store between 6.30pm and 8.30pm on Thursday March 22, and fans can drop by to meet the star herself.

Anastasia Beverly Hills

The new collection includes an eyeshadow palette, powder highlighter, liquid lipstick and powder bronzer, though it’s through her brow products that Soare really rose to fame.

The former aesthetician founded her brow business as a salon before launching her product line in 2000.

Widely recognised as one of the first to make brows a ‘thing’ with her patented Golden Ratio Eyebrow Shaping Method, Soare has tweaked the arches of stars including the Kardashian family, Oprah Winfrey and Victoria Beckham.

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Her best-selling products include the Brow Definer, Brow Wiz and Dipbrow Pomade, and the Contour Cream Kit is also a bit of a classic.

We’re definitely heading down next month to pick her brains about our overplucked tails…

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Images: Supplied