This Stunning Dolce & Gabbana Campaign Was Shot In A Dubai Souk

This Stunning Dolce & Gabbana Campaign Was Shot In A Dubai Souk

What happens when luxury fashion meets Old Dubai? Magic…

Getting lost in the shopping labyrinths that are Dubai’s traditional souks is one of our favourite pastimes.

The heady scent of oud in the Perfume Souk, the bling of the Gold Souk, the colourful fabrics and sparkly shoes of the Textile Souk… touristy though they might be, they’re also a great place to pick up a bargain (after some good-natured haggling, of course).

But we’d never associated high fashion with these rough-and-ready marketplaces – until now, that is.

Luxury Italian fashion house Dolce & Gabbana recently staged a photo shoot in the alleyways of Old Dubai for its latest abaya collection.

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Be inspired by Souk street in Dubai, wearing #DGAbaya Collection. Photo by @morellibrothers #realpeople

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Be inspired by Souk street in Dubai, wearing #DGAbaya Collection. Photo by @morellibrothers #realpeople

A post shared by Dolce & Gabbana (@dolcegabbana) on

Taken by the Morelli brothers, the photos show models in beautifully embellished abaya, with the bustling souks providing a colourful backdrop.

Delve into the markets with your friends and discover the variety of fragrances and colours,” the caption for one of the images says.

Be inspired by Souk street in Dubai, wearing #DGAbaya Collection. Photo by @morellibrothers #realpeople

A post shared by Dolce & Gabbana (@dolcegabbana) on

The fashion house, best known for its form-fitting designs worn by many an A-lister, launched its first hijab and abaya collection aimed at Muslim women last year, joining other western designers like Tommy Hilfiger and DKNY.

The market for modest fashion is expected to reach US$327 by 2020, according to a State of the Global Islamic Economy report.

It’s not the first time a Dubai souk has been used as a source of fashion inspiration, either.

Local boutique S*uce turned the Gold Souk into a catwalk as part of the Dubai Shopping Festival earlier this year.

BRB, we’re just popping down to Deira for our fashion fix…

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Credit: Instagam

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   February 27, 2017