The UAE-based e-tailer has teamed up with Mariah Idrissi.

She was proclaimed the world’s first hijabi model after shooting to fame in a H&M campaign back in 2015.

And three years on, Mariah Idrissi is now on advertising boards right here in the UAE.

Read:
The Dubai Mall just got even bigger (yes, really)…
10 reasons to raid this Kuwaiti influencer’s wardrobe

The London-born model is starring in a new campaign by Dubai-based online retailer Namshi, and the shots are glorious (think slouchy grey velvet suits and printed kimonos).

The 25-year-old, who has Pakistani and Moroccan heritage, celebrated by sharing one of the campaign shots snapped at a metro station.

 

“When boss mans on their way to work and they gotta see my big head,” she joked.

Idrissi forms part of the homegrown e-tailer’s new We Are Namshi rebranding campaign, which is looking to target millennials in the GCC.

“I’ve met so many fearless and innovative people in this region, so wanted to provide a platform to represent and inspire these hard-working millennials,” says the site’s creative director, Emma Walsh.

“Our rebrand reflects these people, who are not just shopping on Namshi but making huge waves though fashion, art and beyond.”

Read:
You need to watch these 4 shows featuring women from the region
Zuhair Murad made not one, but two bridal gowns for this model

The e-commerce hub, which offers everything from womenswear and beauty to kids’ clothing and homewares, boasts over 700 brands and says it welcomes 500 new items on a daily basis.

Now, we’re just off to snap up that aforementioned velvet suit…

– For more about Dubai’s lifestyle, news and fashion scene straight to your newsfeed, follow us on Facebook

Images: Namshi/Instagram, Mariah Idrissi/Instagram