The UAE-based e-tailer has teamed up with Mariah Idrissi.

She was proclaimed the world’s first hijabi model after shooting to fame in a H&M campaign back in 2015.

And three years on, Mariah Idrissi is now on advertising boards right here in the UAE.

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The London-born model is starring in a new campaign by Dubai-based online retailer Namshi, and the shots are glorious (think slouchy grey velvet suits and printed kimonos).


The 25-year-old, who has Pakistani and Moroccan heritage, celebrated by sharing one of the campaign shots snapped at a metro station.

“When boss mans on their way to work and they gotta see my big head,” she joked.

Idrissi forms part of the homegrown e-tailer’s new We Are Namshi rebranding campaign, which is looking to target millennials in the GCC.

“I’ve met so many fearless and innovative people in this region, so wanted to provide a platform to represent and inspire these hard-working millennials,” says the site’s creative director, Emma Walsh.

“Our rebrand reflects these people, who are not just shopping on Namshi but making huge waves though fashion, art and beyond.”

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The e-commerce hub, which offers everything from womenswear and beauty to kids’ clothing and homewares, boasts over 700 brands and says it welcomes 500 new items on a daily basis.

Now, we’re just off to snap up that aforementioned velvet suit…

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Images: Namshi/Instagram, Mariah Idrissi/Instagram