The UAE-based e-tailer has teamed up with Mariah Idrissi.
She was proclaimed the world’s first hijabi model after shooting to fame in a H&M campaign back in 2015.
And three years on, Mariah Idrissi is now on advertising boards right here in the UAE.
The London-born model is starring in a new campaign by Dubai-based online retailer Namshi, and the shots are glorious (think slouchy grey velvet suits and printed kimonos).
The 25-year-old, who has Pakistani and Moroccan heritage, celebrated by sharing one of the campaign shots snapped at a metro station.
“When boss mans on their way to work and they gotta see my big head,” she joked.
Idrissi forms part of the homegrown e-tailer’s new We Are Namshi rebranding campaign, which is looking to target millennials in the GCC.
احنا نشأنا في الشرق الأوسط عشان الشرق الأوسط… فريق المشترين عندنا يلفون العالم عشان يجهزولكم أرقى الماركات وأحسن المنتجات… رضاكم عندنا بالدنيا كلها تعرفوا على المزيد في المنشور السابق Did you know that we’re a homegrown company, born out of the Middle East, for the Middle East? Or that our buyers travel the world to discover the most sought-after brands you’ll crave in your closet? That’s why you may have noticed we look a little different…read more on our previous post.
“I’ve met so many fearless and innovative people in this region, so wanted to provide a platform to represent and inspire these hard-working millennials,” says the site’s creative director, Emma Walsh.
“Our rebrand reflects these people, who are not just shopping on Namshi but making huge waves though fashion, art and beyond.”
The e-commerce hub, which offers everything from womenswear and beauty to kids’ clothing and homewares, boasts over 700 brands and says it welcomes 500 new items on a daily basis.
Now, we’re just off to snap up that aforementioned velvet suit…
Images: Namshi/Instagram, Mariah Idrissi/Instagram