It’s a style marriage made in fashion paradise – buying Mochi is now a simple click away thanks the brand hitting the internationally renowned e-commerce site, asos.com.That’s right our fave ethical brand in now available on one of team EW‘s fave e-commerce sites – seriously, not one week goes past where one team member isn’t jumping up and down with glee at the arrival of the brown box stamped with asos.com.
Hence why we were beyond excited when Mochi, the region’s most sought after ethical brand, announced today that it is now stocked on asos.com. Mochi is the first brand that the popular e-commerce site has bought into from the Middle East, which shows the rising star of its founder Ayah Tabari.
Ayah Tabari. at the Emirates Woman Woman Of The Year Awards 2014, wearing Mochi
An Emirates Woman Woman Of The Year nominee, Ayah launched her label as a unique way to produce bespoke garments that reflect cultures through the use of ancient textiles and craftsmanship but in modern silhouettes, effortlessly merging eastern and western sensibilities.
The brand has gone from strength to strength over the last year and has been spotted on many stylish celebrities including Rita Ora, Gigi Hadid and Cara Delevingne.
Mochi items available on asos.com include some of the key pieces from Ayah’s collections allowing shoppers to get their hands on the items worldwide. Products include the Thailand Lulu Crop, Thailand Flared Skirt, Jaipur Mirrored Skirt, Mirrored Jacket, Mirrored Shorts, Jaipur Mirrored Crop and Thailand U Back Dress . The All Things Mochi pieces are perfect for the upcoming festival season and resemble a unique boho chic aesthetic.
Three of our favourite Mochi looks available at asos.com:
Mochi mirrored jacket Dhs1,240
Mochi Top Dhs970
Mochi Lolo crop top Dhs733 and skirt Dhs934
“It is very exciting to be apart of the asos.com family, it takes the brand to a whole new level ”, says Ayah Tabari. “The Middle East is and always will be the brand’s home but entering new markets gives us more credibility to sit alongside the big players in the industry and be noticed by other internationally renowned retailers.’’
This partnership has literally made online shopping so much more exciting… right, well we have a lunch break coming up and some serious plastic to flex… happy shopping!
