Dubai is fast becoming a fashion capital thanks to its incredibly trendsetting residents who constantly raise the bar in the street style stakes. To celebrate the fact, we’ve teamed up with Armani Exchange to find Dubai’s ultimate Style Star…
If fashion is your passion and you dream of being a Style Star, featured in the pages of Emirates Woman magazine like recent cover stars Cara Delevingne, Olivia Palermo and Rosie Huntington-Whitley, then this competition is for you.
Simply snap a picture of yourself wearing your favourite Armani Exchange Fall/Winter15 outfit or item in stores, or out and about in Dubai, and share the image on Instagram tagging #EWWearing and #myAXstyle.
The best looks will feature in a live stream tint on our homepage, then, on October 13, we will pick the three most stylish readers, who will not only win Dhs3,500 worth of gift vouchers to spend in store but will also have the chance to star in a fashion shoot styled by three of the UAE’s most influential fashion bloggers.
Remember, to enter, you must use both hashtags #EWWearing and #myAXstyle. Entrants must be aged between 20 to 35.
*Terms and conditions: This competition is only open to participants of 20 – 35 years of age, female, and residents of the United Arab Emirates. The competition is open for submissions starting October 1, 2015 until 11:59pm on October 12, 2015. Submissions are only counted if the shared image features at least one (1) item from the Armani Exchange Fall/Winter15 Collection, while using the two (2) hashtags tagging #myAXstyle and #EWwearing on the participant’s public Instagram page. All applicants must have their Instagram page on public-mode to be eligible to enter the competition. There will be only be three (3) winners for the competition where each winner will receive a gift voucher worth AED 3,500 to spend at Armani Exchange (branch of Al Tayer Insignia) stores. The judging panel is comprised of Emirates Woman magazine and Armani Exchange team (branch of Al Tayer Insignia) in the United Arab Emirates. The judging criteria are based on the overall personality of the female shopper as expressed through the submission and quality of the photo. The winners of the gift voucher will be notified on October 13, 2015 via email, phone, or via social media on behalf of Emirates Woman magazine, and shall be required to provide a copy of their United Arab Emirates official identification card in order to claim their gift voucher. The announced winners should be the only beneficiary of the gift voucher. The gift voucher cannot be transferred or given as a cash alternative. Failure to claim the gift voucher within 3 days of notification will render the gift voucher null and void. Failure to redeem the gift voucher in-store by November 10 2015 will render the entire gift voucher null and void. All products must be selected over one (1) store visit and only one (1) transaction at Armani Exchange store at The Dubai Mall. The three (3) winners will also need to select their outfits for the photo-shoot on Oct 14th and need to be available for a professional photo shoot in Dubai for one (1) day on Oct 18th 2015 with three fashion bloggers managed by Emirates Woman magazine. The photo shoot images will be featured in the Emirates Woman November issue magazine. Armani Exchange (branch of Al Tayer Insignia) in the United Arab Emirates & Emirates Woman reserves the right to disclose the winner’s name and photograph(s) in announcement, Social Media platforms and in their November 2015 magazine issue. Employees of the Al Tayer Group of companies and their family members are not eligible to enter the competition. Armani Exchange (branch of Al Tayer Insignia) reserves the right to restrict or refuse submissions where necessary.