It’s part of a three-part homage to France, the brand says.
We’re still recovering from Gucci’s headline-making runway show at Milan Fashion Week this February, and now, we know a little bit about what’s coming next.
It’s going to be a tough act to follow — that collection came complete with baby dragons and models holding copies of their own heads — but the brand’s spring summer 2019 collection promises to be a biggie in its own way.
Gucci will show in Paris rather than its usual Milan come September, The National reports, as part of an ongoing homage to France spearheaded by creative director Alessandro Michele.
That Milan show was the first part of the tribute, as the collection it displayed was inspired by the Paris student protests of 1968. It’s set to continue with the brand’s cruise collection for 2019, which will take place on May 30.
“Gucci is a global brand with deep and vibrant Italian roots and a visionary French shareholder, Kering,” Gucci president and CEO Marco Bizzarri said according to The National.
“When Alessandro told me of his desire to present the new collection in Paris — continuing the French-inspired narrative — I thought it was a perfect way to [complete] the creative homage to France.”
The show will take place in Paris on September 24, typically the date between Paris and Milan fashion weeks. They’ll then head back to Italy for the following season.
Since Michele took over in 2015, the brand has gone from strength to strength. We can’t wait to see what they do next.