Sparkling bohemia.

Singer, songwriter and producer Florence Welch stars in the latest jewellery campaign for Gucci, photographed by Colin Dodgson.

She is the brands jewellery ambassador and perfectly fits in with the mood of the latest pieces inspired by freewheeling, carefree travel that possesses a playful youthfulness – sounds very festival friendly to us.

gucci florence welch jewellery

In one shot, Florence and the Machine singer is captured in front of the retro style wooden wagon, overflowing with colourful furnishings and trinkets.

Another image shows her reclining on beds of cushions and decorative fabrics, while the final snap sees her sitting outside adorned in Gucci’s highly stylised rings, bracelets and necklaces – perfect for stacking.

gucci florence welch jewellery

The pieces are principally from the Le Marché des Merveilles, Gucci Ouroboros, Gucci Flora and Dionysus fine jewellery collections and the House’s silver jewellery line.

Looks like Alessandro Michele found his soul sister.

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Media: Supplied