This beauty brand is hoping to raise US$5 million in May with its waxing…
One thing the UAE does well is excellent brows – but getting your regular tidy-up could do more than just transform your face next month.
Benefit are continuing their Bold is Beautiful campaign this year, which raises money for charities that support and empower women and children.
Altogether, 17 countries are taking part – and the UAE is one of them.
In the Emirates, funds raised are donated to the Dubai Foundation for Women And Children, a charity which works to help those facing domestic violence, human trafficking and child abuse.
Last year, proceeds from the Benefit campaign saw the DWFC handed Dhs54,460, and this year the brand hopes to raise US$5 million worldwide.
To put your money towards charity, all you need to do is get your brows waxed at Benefit’s Brow Bars and 100 per cent of the proceeds will go to your country’s chosen cause.
The programme first launched in 2015 in the US, UK, France and Australia, raising Dhs10.7 million in total.
Want to find a Benefit Brow Bar in the UAE? You can find one at Sephora Dubai Mall, Sephora City Walk, Sephora Mall of the Emirates, Sephora Mirdiff City Centre, Sephora Marina Mall, Sephora Festival City Mall or Sephora JBR.
We think it’s a rather nice way to take part in the Year of Giving…