DAVID BECKHAM IS IN DUBAI! Yep, can you sense we are excited?
Football hunk, hot hubby, doting dad and PR dream, David Beckham is in Dubai to open the new adidas flagship store in the Mall of Emirates.
In between supporting his wife at fashion week and making emotional speeches on behalf of the UN, jet-setting David Beckham delighted thousands of fans (including of fifty Instagram competition winners) during a whistle-stop visit to the United Arab Emirates.
David’s visit brought the mall to a standstill as he welcomed the lucky fans to the all-new HomeCourt store before signing autographs and posing for photographs.
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The next generation store concept was developed in line with adidas’ love of sport and celebrates the brand’s proud and authentic sports heritage to give consumers its best in-store experience yet. A key feature of the new adidas HomeCourt concept is the Arena Façade, creating a bold, distinctive new look for adidas. Like an entrance gate, the Tunnel Entry draws consumers into the big game and welcomes every visitor with a “sound shower” of cheering fans into the stadium.
David Beckham opens adidas store in Dubai and boasts about it on Instagram
It is the first of its kind to be launched in Dubai with Beckham bringing the concept to life. After the opening Beckham said: “I always love coming to Dubai – it’s a special place that’s constantly evolving, just like adidas and their stores. Spending some time here today, it was great to get a sense of the energy people have for sport. In Dubai I’ve met people from all around the world who are united in their passion for sport.”
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Jason Thomas, Managing Director, adidas Middle East and Northern Africa commented: “The adidas HomeCourt store concept is all about celebrating a love of sport and there could be no better person to represent that than David Beckham. He is one our most celebrated icons and a face of the brand who is adored worldwide, especially in the region. The response to our Instagram competition and the reaction of fans today is an incredible showing of his universal appeal. ”
The store at Mall of the Emirates is a new home for sport fans. It’s a unique place that takes the consumer experience to an entirely new level by featuring sport and passion in every single element. David’s appearance at the store this week is a bold statement that signals our commitment to the region and our intent to put fans at the heart of sport. It is the start of exciting new journey for adidas and for fans, all starting as soon as they enter the store”, added Thomas.
EXCLUSIVE: INSIDE MALL OF THE EMIRATES BRAND SWANKING NEW EXTENSION
