CoverGirl Signs Up Hijabi Blogger To Front Huge Beauty Campaign

CoverGirl Signs Up Hijabi Blogger To Front Huge Beauty Campaign

Yay for inclusivity!

CoverGirl is a beauty brand known for making great efforts to represent all kinds of women in their campaigns – and their latest appointment is no different.

The makeup company has previously employed stars such as Ellen DeGeneres, Queen Latifah and teenage cancer sufferer Talia Castellano as ambassadors.

And their latest one? US-based makeup artist Nura Afia, a Muslim blogger famed for wearing her hijab in video tutorials.

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Afia frequently experiments with the traditional dress in her content, teaching viewers how to tie a variety of turbans, as well as perfecting a range of makeup looks.

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Now the 23-year-old will front a campaign for CoverGirl’s So Lashy! BlastPro Mascara, meaning she’ll appear in billboards and TV commericals all across America.

Afia, who has more than 210,000 subscribers on her YouTube channel, says she can hardly believe the groundbreaking appointment.

“It feels so surreal,” she told Glamour magazine. “I never thought I would see Muslim women represented on such a large scale.”

The mum-of-one, who’s of Lebanese, Morrocan and Swiss descent, will join Katy Perry and Sofia Vergara in the campaign to promote “Lash Equality”.

“I [grew] up being insecure about wearing the hijab, [and] I never thought I would see Muslim women represented on such a large scale,” she told Refinery29.

“I hope [this campaign] will show Muslim women that brands care about us as consumers and we’re important, especially hijabis. [We] can be featured on TV, [we] can be featured on billboards in Times Square. [We] can be represented.

Lashes: @lillylashes in Opulence!! Thank you @lillyghalichi & @thegabrielzamora Liner: @tartecosmetics So Fine Micro Liner. Brows: @anastasiabeverlyhills Brow Wiz & Dipbrow in Blonde. Mascara: @toofaced Better Than Sex Waterproof Mascara. Foundation: @makeupforeverus Ultra HD invisible Cover Stick In 123 & 117. Primer: @drbrandt Pores No More. *changed my lifeee* Powder: @lauramercier Translucent Setting Powder. Blush: @makeupgeekcosmetics in Head Over Heels. Highlighter: @anastasiabeverlyhills Glow Kit in Lipliner: MAC Hover. Lipstick: @anastasiabeverlyhills Crush & Milkshake Scarf: @ahfif #anastasiabeverlyhills #makeupforever #makeupgeekcosmetics #lauramercier #drbrandt #toofaced #tarte #tartecosmetics #lillylashes #ahfif #moroccan #moroccangirl #hijab #hijabi #denvermua #denvermakeupartist

A photo posted by Nura Afia (@nuralailalov) on

“I’m doing this because I want there to be a time when my daughter grows up when she knows she can be anything she wants to be. It doesn’t matter what her beliefs are or what she looks like.”

She later thanked her fans for helping her land the campaign.

“This all happened because of you guys,” Afia posted on Instagram. “Thank you for always supporting me and for being a part of my journey. Thank you to all of you guys who’ve always believed in me and everything that I do.”

#Nuralailalov #babylailalov #blue #iceblue #ice #Denvermua #denvermakeupartist #bluemakeup

A photo posted by Nura Afia (@nuralailalov) on

Read:
Muslim Blogger Creates A Range Of Hijabs For Every Skin Tone
Beauty Blogger Sparks Debate By Donning Hijab In Eid Tutorial
5 Most Common Stereotypes About Women Who Wear Hijabs

In a world where beauty campaigns still depict a very narrow ideal of beauty, we’re delighted when a global brand makes strides in celebrating diversity.

Covergirl – easy, breezy, breaking the mould.

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   November 3, 2016