Alongside the white shirt, the little black dress and the blue jean sits the trench coat – perfect in design and so perennial that its popularity has only grown since its invention by Burberry in the early part of the 20th Century. Since then, the brand (aided in no small part by chief creative and chief executive officer Christopher Bailey) has done a stellar job in reinventing the wheel – continually stamping new, innovative takes on the classic to push it forward. The Middle East is just one region that has embraced the trench wholeheartedly…
To celebrate it’s connection with the region Burberry has gone all out with its Art Of The Trench campaign that goes live today (October 20). What is it exactly? Burberry has handpicked local tastemakers for an exclusive fashion shoot in which they give their own spin on the classic fashion item. And we have to say, the results are pretty spectacular.
With 37 trendsetters shot in total for the campaign, Art of the Trench spans the disparate worlds of film, art, design, food, sport, media, fashion, music and business. An indication of exactly how wide-reaching and democratic a trench coat can be. A fashion girl’s go-to, tied over a pair of skinny jeans and a polo-neck a la Parisienne, or a stylish businessman’s cover-up of choice, thrown over his suit. The possibilities, and the fans, are endless.
From today the portraits can be viewed across global platforms including the Burberry Tumblr page, Facebook, Twitter, Instagram and Pinterest among others. The selected talent is varied and includes everyone from entrepreneurs Alamira Noor Bani Hashim and Buthaina Al Muzari, Egyptian/Italian influencer Elisa Sednaoui and Saudi film producer Haifaa Al Mansour. All of them look gorgeous and all of them help make the Burberry trench an even more coveted item.
The ‘cast’ has been captured everywhere from the UAE, Qatar and Kuwait to LA and London – all having Middle Eastern heritage and representing the region’s style. We’re so proud.
Burberry’s Art Of The Trench celebrates the Middle East – if this doesn’t further help put the region on the international fashion map we don’t know what will.