A Modern Goddess
For the brand’s 30-years anniversary, BCBGMAXAZRIA turned to stylist to the stars Kate Young, supermodel Rosie Huntington-Whiteley and photographer Zoey Grossman to bring the Spring-Summer 2019 collection to life in the “Modern Goddess” campaign.
For this monumental collection, BCBGMAXAZRIA appointed Kate Young as the brand’s first-ever creative consultant. Kate’s position allows her to provide an input on the overall direction of the designs. For her first endeavour as creative consultant for BCBGMAXAZRIA, she worked alongside Creative Director Bernd Kroeber to curate a collection that embodies her unique style, while paying homage to the brand’s rich heritage.
For this season, the line celebrates feminine creativity, which is evident in modern silhouettes and the return of the goddess dress. Catering to the needs of a modern woman, the collection includes power-suits, sleek column dresses and pleated skirts and incorporates a colour palette featuring muted tones, from blues to earthy. The campaign embodies the “Modern Goddess” inspiration through its Grecian theme.
The campaign aims to highlight strong, confident women, which Kate Young, Rosie Huntington-Whiteley and Zoey Grossman manifest. The supermodel expressed her excitement to work with these powerhouse creators and BCBGMAXAZRIA, saying, “The campaign was about relaying the message of fearless femininity that is woven throughout this collection. It was an honour to work alongside two women who I admire, Zoey Grossman and Kate Young. Working with them further amplified the message of this collection of today’s fearless, strong woman.”
Here are two keys pieces from the collection:
Woven long sleeve jacket – AED 840. Long woven pants – AED 1350.
The collection is now available in BCBGMAXAZRIA stores.