Co-Founder of The cARTel & Desert Fish Production
As the co-founder of two companies, both of which are artistic platforms, Shub has creativity in her veins. In 2005 she launched Desert Fish Productions, which produces fashion and advertising photography, video content, and studio services, along with an annual conceptual fashion magazine. Their most recent film, Alchemy, won Best Styling at Los Angeles International Fashion Film Awards, beating off stiff competition from luxury fashion houses in France and the USA. Shub also runs The cARTel, which she describes as “a gallery of wearable art, promoting emerging fashion designers from around the world.” Always looking to expand her artistic horizons, Shub hopes to take The cARTel retail showroom international. “It’s exciting to find true artistic people and talent in this mass produced world,” she says.