What I do

I started out as a makeup artist and shared beauty news and tips on my blog, hudabeauty.com. I used to create my own false eyelashes and my sister, Mona, who is super entrepreneurial encouraged me to sell them under the Huda Beauty brand in 2012.

My milestone moments

Sephora Dubai Mall stocking our lashes for the first time in 2013 was a really surreal moment for me – I literally had to pinch myself. I still get really emotional when I see people trying our products.

Up next

We are on a mission to change perceptions of beauty and make a difference to the face of the industry. We’ve been working hard on lots of new products and expanding into new territories.