We’re sure you must have heard the murmurs and the squeals of excitement among the fashion circles, so we are super excited to confirm that AllSaints is coming to Dubai, and with a world exclusive, may we add.
Thanks to Majid Al Futtaim, the popular high-end British fashion retailer is launching at Mall Of The Emirates on September 28 and we couldn’t be happier.
AllSaints may have taken its time in coming over to our fashionable shores but boy it is making up for it with a world exclusive! That’s right, the UAE store will be the first across the globe to reveal the brand’s first ever comprehensive handbag capsule collection. Emirates Woman got a sneak peek and you won’t be disappointed.
The Capital Collection will feature 50 sophisticated styles, from refined totes and bucket bags to satchels and clutches, showcasing the brand’s 21 years’ worth of expertise in leather, design and innovation. The collection will be the brand’s first ever standalone non-apparel concept, housing AllSaints’ debut collection.
In keeping with the brand’s famous aesthetic (cool chic and luxurious) the bags, which come in an array of hues popular on the autumn/winter 2015 runways – think deep navy and rich burgundy hues – are sure to be the new It totes of the season.
The first AllSaints location in the Middle East will be a 6,000 square foot store in the Mall of the Emirates new extension and will open its doors with the brand’s autumn/winter 2015 collections. The space, created in collaboration with the AllSaints store design team, will incorporate bespoke fixtures and hand-crafted industrial display units, constructed entirely in-house.
“The collaboration between AllSaints and Majid Al Futtaim Fashion was born of a shared obsession with exceptional customer experience, as well as a passion for bringing AllSaints’ contemporary designs and premium quality collections to fashion lovers in the Middle East. As such we are pleased to introduce AllSaints’ unique approach to retail to this incredibly important region,” said William Kim, AllSaints CEO.
See our gallery below for some of our top pieces to hit the store on September 28. See you at the opening…
