Sponsored content: The limited-edition line, which plays with the luxury label’s heritage logo, is coming to Dubai in an exclusive pop-up…

Fendi and Net-a-Porter’s exclusive FF capsule collection comes branded to the hilt. Tania, Hadier and Lana prove this 90s logo trend has never been more up to date.

In celebration of Fendi’s heritage the brand has re-launched its iconic FF logo which was originally designed by Karl Lagerfeld in 1965. Reworked in a squared graphic, the two FF capsules come in classic tobacco and black, alongside logomania pieces that will be available in store.

The collections will be sold exclusively through Net-a-Porter from April 13 and at the exclusive Fendi Pop Up in The Dubai Mall from April 19 to 30.

You’ll be able to find the limited Fendi x Net-a-Porter line at the Downtown destination’s Fashion Catwalk, while additional logo looks will be available at selected boutiques around the region from May 14.

 

Clad in a contemporary, irreverent on the luxury logo, the collection boasts streetwear-inspired silhouettes, signature sneakers and wearable yet covetable separates.

There’s also a wealth of fine knits, metropolitan-inspired outerwear and fluid silks, with the FF logo worked in both the classic tobacco and black version, and in a new white and black variation.

Here’s a glimpse at what you’ll find…

fendi

Lana wears: Hooded parka in FF allover velvet jacquard, FF allover logo technical mesh boots.

fendi

Hadier wears: Black and white knitted Rockoko sneakers, FF allover logo knit sweatshirt, FF allover logo mesh dress.

Tania wears: Black and white FF allover jacquard sweater, FF allover logo skirt, black leather biker boots, FF allover logo knit and mink jacket.

fendi

From left to right: Black biker boots, black and white knitted Rockoko sneakers, FF allover logo technical mesh boots.

fendi

Lana wears: FF all over logo knit sweater top.

Hadier wears: FF allover logo mesh dress.

Tania wears: Hooded parka in FF allover velvet jacquard FF allover logo leather Runaway Shopper.

fendi

From left to right – Tania wears: Technical FF nylon parka, black and white FF allover wool scarf, FF logo cotton tee.

Hadier wears: Bomber jacket in FF allover velvet jacquard, black and white FF allover jacquard sweater, Kan I small bag in FF tapestry, FF tobacco and black knitted Rockoko boots.

Lana wears: FF logo mink and knit Jacket, FF logo allover knit dress.

– For more about Dubai’s lifestyle, news and fashion scene straight to your newsfeed, follow us on Facebook

Photography: Mazen Abusrour
Styling: Carmel Gill
Models: Lana, Hadier and Tania
Makeup: Sharon Drugan
Hair: Lorna Butler
Location: Disconekt at VII Dubai, The Conrad Dubai, Sheikh Zayed Road (05) 01696 777.